Engaging Social Media Content Ideas You Should Consider

When it comes to any social media campaign, the challenging part is coming up with content ideas.

Followers expect relevant and consistent content. They appreciate pages to keep them updated and entertained with fresh posts.

On the other hand, there is a chance that marketers struggle to find worthwhile content. Social media specialists run the risk of recycling content, turning the brand’s newsfeed stale and uninspired.

To reduce the risk of repetitive content, marketers need to keep a considerable amount of content ideas handy. Here are a few social media content ideas to keep your brand’s page fresh and your audience engaged:

Make Video Shorts or Clips

Short video formats are entertaining and engaging, which is why they are the best content marketing medium that businesses must utilize. People tend to share videos more than images or texts. In order to get ahead, make sure your social media strategy includes clips or shorts.

Many assume that videos are complicated to make. However, bite-sized videos are actually shot without much preparation and require minimal editing. Clips are also easier to share, especially if they are entertaining and informative. The short video format is why TikTok is huge right now. Instagram, Facebook, YouTube, and Twitter are adopting short video formats such as reels, shorts, and stories.

You don’t need to make full-length commercial videos or 30-minute presentations for your social media posts. 30-second to three-minute short clips are more than enough to catch your audience’s attention.

Share Tutorials, Recipes, or How-To’s

Your followers would most likely love to learn more about using your products and other relevant items. Write articles or create videos that go through the whole process of the tutorial for these items. Break down instructions into actionable steps that are easy to follow and flow smoothly.

Try to cover the whole process in a short article or video that people can go through in less than five minutes. If a tutorial or topic requires more than one sitting, try to break them into parts. This technique is also a great way to build audience hype and anticipation by saying something along the lines of “watch out for part 2” or “come back next week for more.”

Create a Daily, Weekly, or Monthly Series

Instead of relying too much on random posts or lists, try starting a series that allow opportunities for you to interact with your followers. Posting consistent content gives your audience something to look forward to every week.

An example of such a series is #MondayMotivation, where you share inspirational or motivational posts on Monday to encourage your followers to push forward for the week ahead. Another example is a bi-weekly podcast where you or an expert share something about a topic relevant to your industry. For instance, you or an expert could share thoughts about a celebrity this week and then talk about a movie next week (if your business is film-related).

Series build anticipation for your audience, and followers will make it a habit not to miss these interesting sets of content. Make them excited to look forward to seeing content relevant to your business.

Let Others Take Over Your Brand’s Social Media Account

Choose an expert, celebrity, influencer, or anyone relevant to your business to take over social media management for you - usually for a day or two.

Letting another person handle social media content is a great way to introduce fresh ideas for your brand. In addition, the person temporarily managing your social media accounts will definitely bring in their regular audience.

For better exposure, pick someone relevant to your industry. Knowing who to work with will provide you with fresh followers that will most likely stick with your brand.

An example is working with a popular dentist if your business is an e-commerce company selling dental supplies. The person you picked is not a competitor and is someone who will bring in an audience who cares about dental hygiene.

Connect With Your Audience By Going Live

Streaming on your preferred social media platform is an effective way to connect with your audience. It allows you or an expert in your industry to answer questions or educate the audience.

Going live is also considered more authentic and genuine compared to pre-recorded videos. Facebook statistics reveal that people spend more time on a live stream than watching taped videos.

What makes streaming even more amazing is that you can make numerous short clips from the live stream, providing your followers with more entertaining and informative content.

Run a Giveaway or a Contest

Who says the best things in life are not for free? Running contests or giveaways is a surefire way to increase engagement with your audience.

First, you will need something you can offer for free. Use your products or pick one that is relevant to your business. Giving away an unrelated product might attract people who are not your target audience, who might not contribute to your brand’s audience growth.

Make sure that the terms and conditions are set to avoid confusion later on. These settings will also let your followers know what to expect from your contest.

Next, include contact points so contest-goers can connect with you in case of concerns. Leave an email address, and phone number, or send them a link to a contact form.

Lastly, find a creative way for participants to enter the contest. You can either request them to use a specific hashtag, like or share your posts, or follow your page. Let them do engagement that can help your social media account grow to make the giveaways worth your while.