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Case Study #1: My work with Blu’s Barbeque
In October 2019, I began working with Zach & Steve at Blu’s Barbeque in North Dallas, Texas.
My goal was to help them gain local exposure, grow their brand, and become a well-known BBQ joint within Texas. Below is an example of some of the great coverage I have helped them land – with more to come!
FEATURES BY TOP LOCAL MEDIA OUTLETS
June 1, 2020
I helped Blu’s owner, Zachary Bergenholtz, have this by-lined article published in this top Texas business site. Another step to securing him as a local leader in the restaurant – and business – world.
July 22, 2020
Being named one of Dallas’ best BBQ restaurants on a giant publication like Thrillist? This came because of an organic pitch and building a good relationship with an excellent writer.
A few months later, this same writer included Blu’s in his list of the best Dallas restaurants! WOW!
June 3, 2020
Blu’s owner is a young, promising entrepreneur. I had him included in this list of 15 young Restaurant Leaders to watch.
January 3, 2020
D Magazine is one of – if not the – most trusted news source in all of Dallas. We were able to have Blu’s Barbeque featured twice through our pitching.
The FIRST ARTICLE was about their rapid growth. And the second article was about their expansion during a pandemic.
February 11, 2020
Fast Casual is a publication that recognizes the world’s best fast casual restaurants.
It took only one well-timed pitch to land Blu’s a great feature piece on this national website.
April 14, 2020
When Blu’s Barbeque decided to donate food to front-line workers during the pandemic, we knew we had to approach the top publications.
This feature by Paper City Magazine – one of the most read publications in Dallas – helped get the word out about Blu’s great initiative.
November 19, 2020
This feature by the local lifestyle news outlet talks about Blu’s Barbeque’s brand new burger! Since this piece, Blu’s has been mentioned in another article by CultureMap Dallas.
January 4, 2020
This local neighborhood paper featured Blu’s and their owner in this personal, well-written piece!
August 24, 2020
Blu’s is set to expand to another part of Texas, so we made an effort to alert the local press!
Featured By Local Instagram Influencers
Click on the image to see the post!
