SEO Techniques to Help Your Business Adapt to New Normal
Aside from its significant impact on safety and health, the COVID-19 pandemic has also caused massive economic, lifestyle, and business disruptions. This forced most businesses to invest in effective marketing strategies to rebound, adapt, and survive. For many businesses, one of the most worthwhile investments is SEO.
Many key factors are needed to make a business stand out. However, search engine optimization, or SEO, is among the most significant. Search engine optimization can surely help businesses adapt and thrive in the new normal with on-page SEO, content marketing, and other important elements covered.
Thriving in the New Normal: SEO Techniques You Can Try
Investing in SEO is your best option if you want powerful long-term gains like search visibility and customer trust. Below are some of the proven SEO techniques and strategies that can help businesses adapt and flourish in the new normal:
Create Relevant Content to Build Trust
Nowadays, consumers put great value on transparency and trust. One of the best ways to establish trust is through high-quality and relevant content. Ideally, the content produced should be able to provide important information and answer people’s questions.
One study revealed interesting information: 48 percent are more likely to purchase from brands that provide educational and relevant content. Educational content has been known to help boost conversion rates and brand affinity. Aside from boosting your emotions, focus on turning your website into a reliable information hub.
Use the Correct SEO Tools
Researching trends and audience needs can be time-consuming and tedious. The good thing is there is no shortage of free SEO tools one can use. Google has also provided several free tools that can be used for different SEO strategies, including:
Page Speed Insights. It can help analyze web speed performance.
Google Search Console. This can help you monitor and optimize how Google will crawl your website.
Google Analytics. This tool can help you understand your website's activities and user demographics.
Google Trends. This can help you explore user search interests, trending queries, and other related topics.
Optimize for Mobile
In 2020, Google switched to a mobile-first index. This means mobile-friendly websites are prioritized, resulting in a more favorable SERP ranking. Mobile devices now account for around 52% of all traffic online.
If you fail to optimize your website for mobile, you can lose those potential leads and conversions from mobile users. To gauge how your website is faring in the mobile-friendliness category, you can use Google’s Mobile-Friendly Test.
Ensure a Flawless Page Experience
Google’s Page Experience Update was released in 2020. This makes page experience an integral component of the ranking algorithm. Google considers four metrics to understand how users perceive their experience of a certain web page. The four metrics are:
Presence of ads
Mobile-friendliness
Page speed
The use of HTTPS protocol
If you have not been paying particular attention to your page experience, consider running your website using PageSpeed Insights. You should do this to gauge how your page experience fares against the Core Web Vitals. Google will also provide you with important suggestions and recommendations on how you can improve your page experience.
Improve Your Dwell Time
Great mobile experience, exceptional web design, and fast load speed are important ranking factors. However, a lesser-known element of user experience can affect your SEO efforts significantly—dwell time. Dwell time refers to the time a visitor spends on a webpage.
The higher the dwell time, the higher the probability that a specific page has satisfied the visitor’s needs. Essentially, the more user-friendly your website is, the better your dwell time. If you want to improve your dwell time, the following tips can help:
Ensure your content is optimized for readability
Ensure your write scannable and high-quality content
Ensure you use shorter paragraphs
Ensure you provide a great overall experience
Consider using the inverted pyramid style of writing
Final Thoughts
The SEO techniques mentioned above can significantly boost your online presence and search engine rankings when done correctly. However, you must not expect instantaneous results. Quality SEO will take time, so you won’t see results over time. Remember that when it comes to SEO, consistency is key.
