How to Find Top-Quality External Talent
Running a successful business requires a diverse talent pool. Finding and recruiting that talent can be a challenge, but it’s one that’s worth tackling to ensure the growth of your business.
The Value of External Sales and Marketing Expertise
Anyone who provides a service or sells a product probably has a lot of knowledge in that specific niche. Sales and marketing is a time-consuming area and one that requires expertise to perform well.
Small businesses can’t afford to skimp on marketing. Having strong marketing campaigns is key to ensuring the success of any business. Sales and marketing can help a company:
Attract new customers
Raise awareness of new products and services
Increase foot traffic during peak sales times
Increase the average spend per customer
A poorly executed marketing campaign can backfire and damage your brand. Working with an external talent for sales and marketing helps ensure that any campaigns your business runs will benefit the brand and offer a good return on investment.
As a service provider or business leader who wants to become known as an expert to local media, build an online presence, and increase your reach across Ottawa, Canada, then you may wish to consider using specialist marketing services. Hiring a local PR professional like Darcy could help you reach more people and save your business money.
Use Specialist Services for Common Tasks
Working with specialists for services such as accounting or company formation can save you time and money. Off-the-shelf services for incorporating a company could cut the company’s tax rate and save time and money on lawyer fees.
Many jobs can take a long time for someone to tackle themselves, but an expert can tackle them quickly. Before trying a DIY job, it makes sense for you to compare the hourly rate for work done in-house with the fees charged by a specialist contractor. In many cases, working with an expert is cheaper because they can do the job more quickly and get it right the first time.
Deciding Between Freelancers and Full-Time Employees
Employment law in Canada is a complex area, which means many small business owners are confused by and wary of the responsibilities of being an employer. In many cases, hiring freelancers saves a business from having to worry about those responsibilities. It can also save money on salaries if the business only needs a few hours a week of that person’s expertise or the demand is seasonal.
Hiring a full-time employee can make sense for a business that needs a lot of financial, marketing, or other specialist work carried out. Taking this step can be a big decision, and it’s a good idea to seek professional advice before hiring someone on a long-term contract.
Recruit Good Talent to Ensure Growth
Having the right talent to support your business is essential, especially when it comes to specialized expertise such as sales, marketing, finance, or law. Hiring full-time employees isn’t always the best option. Consider hiring Darcy Allan PR for your public relations work as a useful alternative.
