How Digital Business Cards Can Help Improve Your Social Presence Organically
Many businesses aim to establish a strong and organic social presence online.
An exciting new way of making this happen is using digital business cards (DBCs). In this article, let's take a closer look at what DBCs are and how you can use them to improve your social presence organically, manage your brand reputation, and reach more people—helping you reap the benefits of targeted traffic without breaking the bank.
The Importance of Organic Social Traffic
Before getting into how DBCs can help improve your social presence organically, it's important to understand the value of organic traffic.
Simply put, organic traffic is the unpaid kind that you get from search engines and social media platforms like Facebook, Twitter, and LinkedIn. It's the type of traffic you want because it's targeted and interested in what you have to offer.
Unlike paid traffic, which can feel random, organic traffic is always relevant because people have found your site or social media profile through a search engine query or by clicking on a link from another website or social media post.
That's why it's so important to focus on building a strong and organic social media presence. When you do, you'll get more traffic from people who are already interested in what you have to offer and are more likely to convert into customers.
As social media algorithms lean more toward promoting user experience, businesses that rely on paid traffic will find it harder and harder to achieve the same results.
What Are Digital Business Cards?
A DBC is an electronic file that contains all the information you would typically find on a traditional business card. But that's not all: because they are electronic, DBCs are not constrained by the size of a business card and can therefore include more details that can help make a compelling impression to your potential customers.
Creating a DBC is as easy as installing one of the several free apps available for both Android and iOS. Of course, free apps are limited in terms of customization and functionality, so you might want to opt for a paid app if your needs aren't met by the free ones.
How DBCs Can Help Improve Your Social Presence Organically
The best way to use DBC to improve your organic social presence is by combining it with a rock-solid social media strategy. On their own, DBCs are just a collection of information about your brand that can be easily shared on social media.
However, when combined with the right strategy, you'll soon find more people engaging with your content organically—ultimately leading to more opportunities for sales.
Let's check out two popular social media strategies and see how DBCs can boost their effectiveness.
Focusing on evergreen content
Naturally, everyone wants their social media posts to go viral. But that's not always possible, especially if your industry or topic isn't inherently interesting to most people.
Instead of publishing content with an expiration date, try solving common problems or answering frequently asked questions on your blog or in articles. Doing this will help you establish yourself as a thought leader in your field and attract more people to your site and social media profiles.
DBCs can help you do this by providing an easy way to share your content with potential customers. For instance, if you're a PR beginner, your DBC can contain samples of your work as well as a link to your blog post on how you got started in the industry.
The same principle can be applied if you're an SEO professional, and so on. The more people who find value in what you have to offer, the bigger chances they will share it with others.
Taking advantage of organic post targeting
As we noted earlier, social media companies are getting better at targeting their users with relevant content.
While the specifics can vary, most social networks allow you to target your posts by demographic information like age, gender, location, and interests.
This is a great way to get more mileage out of your organic posts because you're essentially narrowing down your audience to those who are most likely to be interested in what you have to offer.
For example, if you're a restaurant that wants to promote a new salad recipe, you can target your post to reach women between the ages of 25 and 40 who are interested in healthy eating.
If your company has several different services, you can isolate each service and target only the people who are interested in that particular service.
To continue with the restaurant example, let's say your business wishes to target three demographics for your dine-in, catering, and home delivery services. You could create three different posts, each with a different target audience, backed by a different DBC.
When a customer downloads your DBC, they see only the information relevant to them. This helps reduce the chances of them becoming overwhelmed with information and increases the chances that they'll take action on what you have to offer.
That way, you're not just blindly throwing darts at the wall and hoping for the best. You're taking a more strategic approach that can help improve your social media presence organically.
Tying it All Together
The ability to instantly share your socials with digital business cards unlocks a whole world of new opportunities for your business. However useful DBCs are, they are secondary to a well-executed social media strategy.
By using DBCs to supplement your content, you can reach more people with relevant information and increase the chances that they'll take action on what you have to offer.
So don't just publish any post and hope for the best. Take a strategic approach, use DBCs to your advantage, and see how your social media presence can take off.
